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Built tough.
Built heavy.

Nature inspired menswear with a rugged build. Featuring premium fabrics, reinforced seams, and active cuts that move seamlessly from the city grid to the forest trail.

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Suits every terrain.

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Jeans 01
Jeans
T-Shirts 02
T-Shirts
Cargos 03
Cargos
Shirts 04
Shirts
Shorts 05
Shorts
Cargo Tracks 06
Cargo Tracks
The philosophy

The SUV of menswear.

An SUV earns its place by doing everything well: the Monday commute, the Saturday forest trail, without asking for special treatment. We build clothes on the same principle, inspired by the outdoors. Overbuilt where it matters, comfortable everywhere else.

The fabricPremium cottons and rigid denims chosen to age, not wear out.
The fitCrafter for comfort to walk or trek. Prewashed for minimal shrinkage and distinctive textured finish.
The detailsFeatures a high-recovery twill construction blended with elastane, optimized for high-tensile strength and mobility.
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New arrivals

Fresh off the trail.

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Seen in the wild

Watch it move.

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Blue Regular Fit Denim Shirt Rs. 2,899.00Rs. 2,319.00
Taupe Brown Regular Fit Jeans Rs. 3,699.00Rs. 2,959.00
Light Blue Baggy Fit Jeans Rs. 2,999.00Rs. 2,399.00
Camouflage Regular Fit Cargo Trousers Rs. 2,849.00Rs. 2,279.00
Beige Solid Regular Fit Cargo Shirt Rs. 2,899.00Rs. 2,319.00
How we build jeans

QUITE POSSIBLY, THE FINEST JEANS EVER CRAFTED IN INDIA.

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QUITE POSSIBLY, THE FINEST JEANS EVER CRAFTED IN INDIA.
01Embroidery & double-stitched waistband
Embroidery & double-stitched waistbandFor extra grip.
02Trim fabric
Trim fabricSmooth inside.
03Wider coin pocket
Wider coin pocketExtra space for your everyday essentials.
04Whiskered effect styling
Whiskered effect stylingSubtle fades for a timeless denim look.
05Split inseams & double overlock
Split inseams & double overlockSmooth inside.
06Pure leather loop
Pure leather loopPremium leather detailing that stands out.
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Built for the rough & ready

Tough outside.
Comfortable within.

Every piece is engineered around four standards. If it can't meet all four, it doesn't leave the workshop.

01

Durability

Bar-tacked stress points, double-needle seams and premium cotton fabrics that break in, not down.

02

Comfort

Pre-washed garments. Every thread is settled before reaching you. Assured soft and comfort feel.

03

Construction

Strengthens Jeans built with riveted pockets and double needle stitching. Uncompromising golden threads makes the denims looks classy.

04

Versatility

Cuts that work in the boardroom, on the highway and at the campsite. Built to go with the flow.

Field notes · Lookbook AW26

Made to move.

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Look 01 — Forest trailLook 01 — Forest trail Brown Baggy Fit JeansRs. 2,399View product Green Checked Regular Fit ShirtRs. 2,079View product
Look 02 — WeekendLook 02 — Weekend Green Solid Polo T-ShirtRs. 1,999View product
Look 03 — City gridLook 03 — City grid Light Blue Checked Regular Fit ShirtRs. 2,079View product
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Proven on every road.

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