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Jeans
The Rugwoods Denim

Jeans,
reinvented.

Six build details most jeans skip, stitched into every pair. Made for the Monday commute and the Saturday trail.

Shop the denim See what's inside
20Styles in denim
6Build details in every pair
15 daysEasy exchanges
SeamGuarantee on all denim
Built for the road you haven't taken yet. Built to be lived in
Why our denim

Built for the road
you haven't taken yet.

Most jeans are made to look good on a hanger. Ours are made to be worn hard, by men who spend the week in the city and the weekend somewhere the phone signal drops.

We start with rigid, premium cotton denim and finish it with a soft wash and subtle whiskering, so it feels broken-in from day one and keeps getting better. Then we sweat the parts nobody sees: the waistband, the inseams, the pocketing, the loop that takes the strain.

Overbuilt where it matters. Comfortable everywhere else.
What's inside every pair

Do your jeans
have these?

Turn your favourite pair inside out and check. If it doesn't have all six, it isn't built like a Rugwoods.

01Embroidery & double-stitched waistband

Embroidery & double-stitched waistband

For extra grip.

02Trim fabric

Trim fabric

Smooth inside.

03Wider coin pocket

Wider coin pocket

Extra space for your everyday essentials.

04Whiskered effect styling

Whiskered effect styling

Subtle fades for a timeless denim look.

05Split inseams & double overlock

Split inseams & double overlock

Smooth inside.

06Pure leather loop

Pure leather loop

Premium leather detailing that stands out.

Shop the denim

Find your pair.

20 products
Denim care

Wear it hard.
Wash it less.

Wash less

Every 8 to 10 wears is plenty. Air it out between wears and spot-clean small marks.

Inside out, cold

Turn it inside out and wash cold with similar colours to keep the shade deep and the fades sharp.

Dry in shade

Line-dry away from direct sun. Skip the dryer, because heat breaks down cotton and shrinks the fit.

The Rugwoods challenge

Find better.
We dare you.

Found a pair with better features at this price? Write to us. If you can prove it, you stand a chance to win Rugwoods merchandise.

Write to us *Terms and conditions apply. Winners and merchandise are selected at Rugwoods' discretion.
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