The SUV of
menswear.
Rugged, nature-inspired casual wear in premium cottons. Built to work as hard at the office as it does off the beaten track.
Our story
Weekdays at work.
Weekends gone wild.
Rugwoods is made for the man who doesn't sit still. Monday to Friday, he's in meetings and on the commute. Come the weekend, he's gone: up a trail, on a bike, off the tarmac, or pitching a tent somewhere the city lights can't reach.
Like an SUV, his clothes need to handle all of it without asking for special treatment. So we design casual wear and accessories that look sharp at your desk and stay tough in the wild.
Four things we
never compromise on.
Material
We hand-pick premium cottons and rigid denims for how they feel on day one and how they age by year three.
Fit
Cuts that let you climb, ride and sit through a long drive, then still look sharp when you get there.
Design
Every colour, print and detail starts outdoors, in forest greens, earth browns and the textures of the trail.
Easy to live with
Pockets where you need them, fabrics that forgive and finishes that don't fuss. Clothes that work as hard as you.
Get these four right, and quality takes care of itself.
Inspired by the wild.
Committed to it.
We're wildlife enthusiasts first. The forests and trails that inspire our designs are the same places we escape to, so we work to keep our footprint small.
A portion of our profits goes to wildlife and nature causes, and we keep finding ways to make every order a little greener.
Gear up.
Head out.
Clothes built for the roads you take every day, and the ones you're still planning.